Welcome to the Family! We are The Good Framework
We are a group of Singapore-based passionate individuals who spent a little too much time thinking about problems surrounding us and decided to turn that obsession into something useful for you.
If you have a good life framework, reach out to us at thegoodframework@gmail.com.
Our Team
Yeap Ming Feng
Yeap Ming Feng is an entrepreneur, investor, and fintech leader dedicated to helping everyday people make better financial decisions.
He is the CEO of TradingKey, a global financial media and market-intelligence platform that provides investors with data-driven insights, stock analysis, and institutional-grade research tools.
Before founding TradingKey, Ming Feng was part of the early team at Seedly, Singapore’s largest personal finance community. During his time there, he helped grow Seedly into a trusted platform used by hundreds of thousands of Singaporeans seeking guidance on saving, investing, and financial planning.
Over the years, Ming Feng has worked at the intersection of finance, technology, and media, building products and content that simplify complex financial ideas for everyday investors.
His work spans:
- Financial media and investor education
- Quantitative investing frameworks
- Market analysis and macro commentary
- Personal finance literacy for younger generations
Ming Feng has also been actively involved in the broader financial ecosystem in Singapore. He has spoken and moderated at industry events, supported financial literacy initiatives, and contributed to discussions around improving access to financial knowledge.
At The Good Framework, he shares insights on investing, personal finance, decision-making, and life learnings, with the goal of helping readers navigate money with greater clarity and confidence.
